Quick answer: Influencer Marketing identifies and manages micro and macro-influencer partnerships that put your product in front of a trusted, pre-built audience.
Rather than chasing follower counts, influencer selection is based on engagement rate and audience-fit within your niche or city. Campaigns are managed end-to-end — outreach, briefing, content approval and performance tracking.
Review current profiles, competitors and audience to define a content pillar structure and posting cadence.
Build a monthly calendar mixing educational, promotional and engagement content by platform.
Shoot, edit, write captions, and schedule/publish across platforms consistently.
Manage comments/DMs and report on reach, engagement and follower-to-lead conversion monthly.
Micro-influencers (10K-100K) usually deliver higher engagement rates and better ROI per rupee for most SMB budgets, while macro-influencers help with broad awareness pushes.
Through unique promo codes, trackable links, and pre/post campaign sales comparisons rather than reach or impressions alone.
Get a free audit and a clear plan before you commit to anything.