Quick answer: Performance Marketing here means paid lead-generation campaigns across Facebook, Instagram, Google, YouTube and LinkedIn, managed against a target cost-per-lead and reported weekly.
Facebook Lead Generation runs targeted lead-form and landing-page campaigns on Facebook to fill your pipeline at a predictable cost per lead.
Instagram Lead Generation uses Reels, Stories and feed ads with lead forms to capture prospects directly inside the app.
Google Ads Lead Generation captures high-intent searchers actively looking for your product or service, using Search and Performance Max campaigns.
YouTube Ads Lead Generation uses skippable in-stream and Shorts ads to build awareness and drive lead-form conversions at a lower cost than most social platforms.
LinkedIn Ads Lead Generation targets prospects by job title, industry and company size — built for B2B and high-ticket B2C offers.
Review your offer, landing page and current CPL/CPA before spending a single rupee on new campaigns.
Set up audiences, creatives, tracking (Meta Pixel/Conversions API, Google Tag) and the lead-capture funnel.
Run a testing phase across ad sets/audiences, then scale what's converting and cut what isn't.
Cost-per-lead, cost-per-acquisition and ROAS reported weekly with clear scale/pause recommendations.
Free audit, clear roadmap, no long-term lock-in required to start.