Quick answer: Facebook Lead Generation runs targeted lead-form and landing-page campaigns on Facebook to fill your pipeline at a predictable cost per lead.
Using Meta's lead ads or a dedicated landing page, campaigns are built around a specific offer and audience, with the Conversions API set up so tracking survives iOS privacy changes and ad-blockers.
Review your offer, landing page and current CPL/CPA before spending a single rupee on new campaigns.
Set up audiences, creatives, tracking (Meta Pixel/Conversions API, Google Tag) and the lead-capture funnel.
Run a testing phase across ad sets/audiences, then scale what's converting and cut what isn't.
Cost-per-lead, cost-per-acquisition and ROAS reported weekly with clear scale/pause recommendations.
Most campaigns need a minimum of ₹15,000-₹25,000/month in ad spend to gather enough data for the algorithm to optimise properly.
Leads typically start within 48-72 hours of launch; cost-per-lead stabilises after the initial 5-7 day learning phase.
Get a free audit and a clear plan before you commit to anything.